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More design work can be found at www.Dribbble.com/EricaMHayes

The Gatesman Site

The Gatesman Site

The Gatesman site undertook an overhaul in Spring of 2017. Our team had been seeing some cool trends and technologies that we were excited to use ourselves for some testing.  Getting Started I worked as the UX Lead in tandem with Kelsey Pledger, Junior UX Designer. We...

The White House Frontiers Conference 2016

The White House Frontiers Conference 2016

Screams ran through the office "OBAMA IS LOOKING AT MY DESIGNS!" When your work is being directly approved by The White House, it's pretty exciting, but challenging.  In the late summer of 2016, Gatesman stepped up to create a site for The White House, hosted by...

CMU Strategic Plan 2025 Website

CMU Strategic Plan 2025 Website

I was responsible for the research and user experience for the Carnegie Mellon University 2025 Strategic Plan website at Gateman. With lots of inter-connecting content, the greatest challenge was making sure that the user could flow...

StarKist® Website

StarKist® Website

StarKist came to Gatesman with the realization that they were soon to be losing the majority of their traffic to mobile devices... but their website, was not mobile friendly. They wanted a retrofit. To use what they had and make it conform for smaller screens. From...

University Website User Personas

University Website User Personas

The Challenge Older University websites are known to become large and bloated over the years. In this project example, the site I was working on was up to 7,800 pages and counting. Lots of duplicate content had been created between departments...

Information Architecture Guidelines

Information Architecture Guidelines

A Quick Cheat Sheet Over the past few months I have been working on an quick cheat sheet to give clients when we first start looking at their sitemap. The goal is to set some rules up front about naming and structure. Here are my four fast rules for...

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