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The Gatesman Site

The Ask

In the spring of 2017 the Gatesman site was due for an update. Our team had been seeing some cool trends and technologies that we were excited to try out. The main goals for the new site were:

  • Easy navigation that focused on the most importaint pages for our target audience¬†
  • Modern look and feel, innovative

Competitive Analysis

For this project I worked as the Lead UX Architect in tandem with Kelsey Pledger, Junior UX Designer. First we defined our target audience (Director level and above in Marketing, Branding, PR, Corporate Communications, etc. Roughly ages 35-54) and then took a deep dive into industry websites to gleam some more insight on the latest trends. A few of the largest findings via the competitive analysis were:

  • Utilize new “always hamburger menu” trend for space and function. Include word “Menu”
  • Reduce number of pages & case studies (all competitors had far fewer than us)
  • Increase the quality of case study content to tell the story
  • Talk like an industry leader. Example using terms like “expertise” over “capabilities”
  • Modern and Clean: Large fonts, background video, full screen scrolls
  • Consistent call-to-action across the site, contact us

Interactive Wireframes

Since the layout of the site was drastically different from the previous layout, we decided to create interactive wireframes to communicate our ideas to the team. This included clickable links and a working navigation.

Check out our Interactive Wireframes >


Working under Matt Axman, Creative Director at Gatesman, I created the interface design for a handful of pages on the site.