Select Page

Resume of Erica Hayes

12 Years Experience: UI / UX / Product Design


Digital design professional with 12+ years of industry experience.

Passionate about creating beautiful and simplistic designs, design psychology, problem solving, learning and teaching.

Work experience in various types of businesses: #agencyLife, start-ups, corporations. On product teams, lead designer, or lone-wolf.

Skills & interests 

  • User Experience 100%
  • User Interface Design 100%
  • Front-end Developer 30%
  • Entrepreneur at Heart 100%
  • Teacher & Mentor 90%


User Interviews Surveys
User Testing & Research
User Personas
Use Cases
Competitive Analysis
Website & Content
Web Audits 

Sitemaps, User Flows, Journey Maps
Wireframes &
High-fidelity Designs
Statements of Work
Timelines / Budgets


Axure & OmniGraffle 
Experience Design
Microsoft Office 

WordPress, Drupal, Joomula

Sitecore, Sitefinity, SharePoint

PNC // May 2018- Present

Experience Designer, Lead
Working hand-in-hand with other Designers, Product Owners, Business Analysts, Architects and Developers to lead the design for a financial platform in an agile environment.

  • User research, testing and interviews
  • Identify’s solutions for the users needs & goals
  • Design interfaces and interactive prototype using Sketch and inVision
  • Create, execute and communicate design system

Gatesman // August 2013 – May 2018

Senior User Experience Architect
Scope, research, plan and design interactive projects. Lead, manage, mentor junior UX professionals.

  • Provides initial project assessment and research
  • Conduct user interviews
  • Develops personas, identifies needs & goals
  • Provides competitive analysis & bench marking
  • Creates information architecture, site maps and user flows
  • Initiates prototyping by creating sketches and wireframes, using Axure
  • Additionally steps in to other roles:
    • Design high-fidelity interface mockups, final comps using Photoshop and Illustrator
    • Completes project management tasks such as timelines, budgets and estimates
    • Works with Director of Digital to create statements of work
    • Basic Google Analytics reporting and AdWords Campaigns

1 Million 1 Love // November 2017 – April 2018

Cofounder / Interim COO / Product Manager 

• Responsible for developing and executing the strategy of the build for the 1 Million 1 Love products. Web, iOS, Android platforms.
• Translating the vision, mission and targets into concrete services.
• Managing and directing he marketing, business and tech team to continuously improve.
• Analyzing market trends, opportunities and challenges and acting on them. Hands on support to develop 1 Million 1 Love.

The Art Institute of Pittsburgh // June 2016 – January 2017

Adjunct Instructor 

Teach classes for both web and graphic design professionals, demonstrating industry tools and standards. Create and plan course curriculum for 12 week classes, 4 hours per class. Lecture, conduct hands-on instruction and provide mentorship.

Not only is Erica highly responsive and creative, but she comes to each project well-researched and her technical knowledge is something I relied on frequently.

Blake Lightholder

Project Director, True North Strategies, Inc.

PPG Industries // September 2009 – August 2013

User Interface Designer / Front-End Web Developer
Took major projects from concept to completion. Project research, planning, and execution.

  • Managed tasks & deadlines for self and team members, communicated goals and timeline
  • Developed initial project assessments and research
  • Conducted user interviews, competitive analysis & bench marking, created documentation outlining goals & features
  • Provided content audits, information architecture, as well as, site maps and user flows in Axure or OmniGraffle
  • Developed sketches, wireframes, prototypes and user flows using Axure or OmniGraffle
  • Designed high-fidelity interface mockups and final comps using Photoshop and Illustrator
  • Coded sites in Dreamweaver & Visual Studio using HTML5, & CSS3, working with developers for more complex .NET functionality, QA testing

Julian V Holdings LLC  // March 2009 – September 2009

Interactive Designer / Web Developer
Planning, installation and customization of Joomla driven web sites.

  • Built information architectures
  • Created numerous websites
  • Customized graphics and plug-ins for Joomla CMS web sites & web site maintenance
  • Created and managed Google Analytics and Google Adwords accounts
  • Developed and managed social media accounts
  • Published e-magazine using inDesign
  • Video editing and animations made in Flash and Fireworks
  • Website / News Photography

Good Impressions Digital // May 2008 – Present

Founder & CEO
Web Consulting: Concentrating on brochure style web sites for small – medium sized businesses.

  • Provides project budgets, briefs and timelines
  • Conducts competitive analysis, information architecture, wireframes
  • Creates high-fidelity designs using Photoshop and Illustrator
  • Develops cusomized WordPress websites 
  • Google analytics, SEO
  • Create and manage social media accounts and graphics

VEKA Inc. // September 2006 – May 2008

Multimedia / Web Developer

Took projects from concept to completion, working directly with the client.

  • Conducted project research and planning, as well as competitive analysis and web site documentation
  • Provided content audits and created information architecture, sketches, wireframes and sitemaps
  • Designed sites using Photoshop
  • Created interactive multimedia using Flash
  • Coded sites in Dreamweaver, tested, finalized, and maintained final product

The Art Institute of Pittsburgh // July 2005 – September 2006

Student Teacher
Attend and assist in lower level classes. Tutoring and mentorship.

Erica is very diligent and easy to work with. She goes the extra mile to make sure things flow easily between UX, Design, and Development.

Josh Soberdash

Senior Digital Developer, Gatesman


Bachelor of Science in Interactive Media Design

The Art Institute of Pittsburgh
Graduated with Honors // September 2006
*Best in Show Award*

Erica’s classes were among my favorites. She made the topic interesting but also threw in so much real world knowledge.

Hannah Morgan

Web Design Student , The Art Institute of Pittsburgh

Volunteer Experience

PNC Grow Up Great Program // 2018 – Present
Teachers Helper, Pittsburgh Public School

Founder & Organizer // 2013 – Present
UX Pittsburgh, Professional Group

Portfolio Critique and Mentor // 2007 – 2015
The Art Institute of Pittsburgh

Digital Consulting // 2008 – 2014
SPRITES Foundation, Mental Health & Suicide Prevention

Wanna Chat?