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Resume of Erica Hayes

11+ Years Experience, UI / UX / Teacher


Digital design professional with over 11 years of industry experience. Passionate about creating beautiful and simplistic designs, design psychology, problem solving, learning and teaching.

Work experience in various types of businesses: agency, start-up, corporate. Has assumed different roles: design, development, user experience, manager and teacher.

Experience Levels

  • Interface Designer 100%
  • UX Architect 100%
  • UX Research 90%
  • Information Architect 100%
  • Teacher & Mentor 90%
  • Project Manager 80%
  • Front-end Developer 30%


User Interviews & Surveys
User Testing & Research
User Personas
Use Cases
Competitive Analysis
Website & Content Audits
Sitemaps, User Flows, Journey Maps
Wireframes & High-fidelity Designs
Scope of Work
Timelines and Budgets

Applications / Systems

OmniGraffle Pro
Adobe Experience Design
Adobe Photoshop and Illustrator
Adobe InDesign & Animate
Microsoft Office Suite
Open Source: WordPress, Drupal, Joomula
Enterprise: Sitecore, Sitefinity, SharePoint

Work Experience

The Art Institute of Pittsburgh // June 2016 – Present

Adjunct Instructor 

Teach classes for both web and graphic design professionals, demonstrating industry tools and standards. Create and plan course curriculum for 12 week classes, 4 hours per class. Lecture, conduct hands-on instruction and provide mentorship.

Gatesman // August 2013 – Present

Senior User Experience Architect
Scope, research, plan and design interactive projects. Lead, manage, mentor junior UX professionals.

  • Provides initial project assessment and research
  • Conduct user interviews
  • Develops personas, identifies needs & goals
  • Provides competitive analysis & bench marking
  • Creates information architecture, site maps and user flows
  • Initiates prototyping by creating sketches and wireframes, using Axure
  • Additionally steps in to other roles:
    • Design high-fidelity interface mockups, final comps using Photoshop and Illustrator
    • Completes project management tasks such as timelines, budgets and estimates
    • Works with Director of Digital to create statements of work
    • Basic Google Analytics reporting and AdWords Campaigns

Erica is very diligent and easy to work with. She goes the extra mile to make sure things flow easily between UX, Design, and Development.

Josh Soberdash

Senior Digital Developer, Gatesman

PPG Industries // September 2009 – August 2013

User Interface Designer / Front-End Web Developer
Took major projects from concept to completion. Project research, planning, and execution.

  • Managed tasks & deadlines for self and team members, communicated goals and timeline
  • Developed initial project assessments and research
  • Conducted user interviews, competitive analysis & bench marking, created documentation outlining goals & features
  • Provided content audits, information architecture, as well as, site maps and user flows in Axure or OmniGraffle
  • Developed sketches, wireframes, prototypes and user flows using Axure or OmniGraffle
  • Designed high-fidelity interface mockups and final comps using Photoshop and Illustrator
  • Coded sites in Dreamweaver & Visual Studio using HTML5, & CSS3, working with developers for more complex .NET functionality, QA testing

Julian V Holdings LLC  // March 2009 – September 2009

Interactive Designer / Web Developer
Planning, installation and customization of Joomla driven web sites.

  • Built information architectures
  • Created numerous websites
  • Customized graphics and plug-ins for Joomla CMS web sites & web site maintenance
  • Created and managed Google Analytics and Google Adwords accounts
  • Developed and managed social media accounts
  • Published e-magazine using inDesign
  • Video editing and animations made in Flash and Fireworks
  • Website / News Photography

Good Impressions Digital // May 2008 – Present

Project Manager / Web Design & Development
Freelance Web Consulting: Concentrating on brochure style web sites for small businesses.

  • Provides project budgets, briefs and timelines
  • Conducts competitive analysis, information architecture, wireframes
  • Creates high-fidelity designs using Photoshop and Illustrator
  • Google analytics, SEO
  • Create and manage social media accounts

Not only is Erica highly responsive and creative, but she comes to each project well-researched and her technical knowledge is something I relied on frequently.

Blake Lightholder

Project Director, True North Strategies, Inc.

VEKA Inc. // September 2006 – May 2008

Multimedia / Web Developer

Took projects from concept to completion, working directly with the client.

  • Conducted project research and planning, as well as competitive analysis and web site documentation
  • Provided content audits and created information architecture, sketches, wireframes and sitemaps
  • Designed sites using Photoshop
  • Created interactive multimedia using Flash
  • Coded sites in Dreamweaver, tested, finalized, and maintained final product

The Art Institute of Pittsburgh // July 2005 – September 2006

Student Teacher
Attend and assist in lower level classes. Tutoring and mentorship.


Bachelor of Science in Interactive Media Design

The Art Institute of Pittsburgh
Graduated with Honors // September 2006
*Best in Show Award*

Erica’s classes were among my favorites. She made the topic interesting but also threw in so much real world knowledge.

Hannah Morgan

Web Design Student , The Art Institute of Pittsburgh

Volunteer Experience

Founder & Organizer // 2013 – Present
UX Pittsburgh, Professional Group

Portfolio Critique and Mentor // 2007 – 2015
The Art Institute of Pittsburgh

Digital Consulting // 2008 – 2014
SPRITES Foundation, Mental Health & Suicide Prevention

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