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The White House Frontiers Conference 2016

Executive Approval

When your work is being directly approved by The White House, it’s pretty exciting, but challenging. In the late summer of 2016, Gatesman was charged with the task of creating a site for The White House, hosted by Carnegie Mellon University and The University of Pittsburgh. The timeline was very tight, the design and function needed to be simple but innovative, and above all ADA compliant with section 508 and accessible by ALL users.


For this project I led the User Experience efforts, working in tandem with Kelsey Pledger a Junior UX Designer. The site was designed by Matt Axman and developed by Mike Wellman.

This project had a very quick, 3 week turn around. So opposed to our usual phased approach (Discovery, UX, Design, Development) we had to make sure to really work collaboratively which often meant just sitting together, making design and UX decisions in our dev site. 

The direction was “simple but innovative” and was executed with a clean vibrant design and subtle CSS3 animations.

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